The best thing with Sulava MEA is your team… they’re ready to go above & beyond to actually help the customer
– Biju Dharmaraj, Corporate Director of IT, Security & Compliance, Rotana.
The Roadblock:
From investment to implementation
Rotana had invested in Microsoft Copilot but faced a very low adoption rate for over a year.
Previous training engagements with other partners did not significantly improve the situation.
Tailored strategy for real-world hotel operations
Targeted Workshops:
Focused training for senior management to educate them on “what’s AI, how AI will impact the hotel industry in general, and how AI can improve our business”.
User-Centric Training:
The key difference was the two-way communication and active participation during training sessions, ensuring users actually understood and started using Copilot over public AI platforms like ChatGPT.
Business Case Engagement:
Sulava’s team engaged directly with hotels to “find out what’s their business cases” and how AI could help users improve day-to-day operations in a better, faster way.
Tangible results:
Rotana’s three major highlights
AI-Aware Leadership:
Top-level management is now educated on AI’s impact and how it can improve business.
Shift to Copilot:
Users transitioned from relying on public AI tools to utilizing the licensed Copilot platform.
Future-Proofing the Business:
Established an AI Leadership Committee to explore different AI opportunities and push solutions company-wide.
Beyond technology:
The Sulava MEA team difference
Sulava AI team
The Champions Group became the “backbone” for success by providing use-case feedback that directly catered the training.
Highlight the unexpected flexibility of the team in accommodating changes, additional sessions, and even un-planned in-person sessions without raising concern over scope.
The key trainers drove the success.
The way your team was very flexible and actually supported us… That was something very positive and a good experience for us because of the level of commitment from your team
– Biju Dharmaraj
Next Steps in AI Transformation
Rotana is actively creating an AI roadmap this year and is seriously exploring agents and “digital employees” to streamline repetitive manual tasks, ensuring the workforce spends time on quality work.
Definitely, definitely we will recommend Sulava MEA
– Biju Dharmaraj
Start a journey to becoming a Frontier Firm
Sulava MEA is a Microsoft-recognized Frontier Firm, leading AI-driven transformation across the MEA region. We help organizations become truly AI-native by embedding AI at the core of their operations to drive innovation, automate workflows, and unlock measurable business impact.
What is Frontier Firm?
AI is not just a tool, it’s a force that empowers people, sparks creativity, and transforms how organizations achieve their goals. With Sulava MEA as your trusted guide, you’ll navigate complexity, seize new opportunities, and unlock the full potential of your business.
